Tag Archives: keywords

Finding Competitor Keywords to Enhance Your Business

Competitor Keywords

Most business managers and many website developers don’t give a lot of thought to competitor keywords. One of the most useful things business owners can do to improve the performance of their website is for them to understand how their website compares to other sites in their industry and location.

Generally, in order to achieve and maintain a competitive advantage in your target market, you, as a business owner, must have a thorough knowledge of your competition. A full competitive analyses can help you understand how your customers and potential customers view the market and to identify your competitor’s strengths and weaknesses. This will give you a good position from which to develop effective strategies for competitive marketing to the best prospects in your target market. Competitor keywords are one piece of the analysis puzzle.

Keyword Research for Small Business

Keyword Research Tool

The Role of Keyword Research in SEO

Keyword research is the main component of SEO and all marketing activities online. No matter what kind of an online business, no matter what niche you’re in, if you know how to do keyword research, you have an essential skill for Internet marketing. That includes search engine optimization. Keywords are how you reach people online. It’s what makes the world go round. People input keywords into, not only the Google search engine, the Bing search engine, Yahoo, ask Jeeves, all the major search engines, but they also put them into sites like YouTube and article directories. They actually search for things within other blogs. They search for things on Amazon. People are always using keywords. It’s really what makes the Internet go round.

It’s knowing how to find keywords that people are looking for, and how to position those keywords is how you can get found. That’s an essential strategy. If you can do that, then you can actually connect people that want what you have to offer them, and that’s a perfect marriage that you want to get together; so that’s where keyword research comes into play. Finding buyer keywords are money. Keyword research is a real art and it’s something you want to master. High traffic keywords are not always the best ones to go after, so you should quickly take that out of your mind. A lot of people get caught up and think, “I’ve got to find keywords that are getting a 100,000 or a million visits per month. I need to target those. I need to rank for that keyword.”