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The Truth About Search Engine Optimization (SEO)

Most people think that to generate quality leads, they need to learn a lot of blackhat or otherwise questionable techniques. But that’s not true. In fact, expensive SEO agencies are hoping regular business owners never see these search engine optimization steps that get quality leads.

There’s no doubt that every business owner who wants to improve her website’s search ranking starts out with a whole lot of questions, especially at the beginning of the SEO process. The problem is, without the right answers, most company owners trying to improve their search engine position throw up their hands and just give up.

Luckily for our readers, here are the top search engine optimization steps all business owners who want to improve their website’s search ranking need to know in order to find the success for which they’ve been looking.

  • Step #1: Identify the Best Keywords

    This step, known as keyword research, is critical because time optimizing a site for low-volume keywords is largely wasted. A “best” keyword is a rankable one which can potentially yield a substantial number of prospects or leads.

    Here’s how to do this: a software product like Longtail Pro will provide search volumes for relevant keywords, synonymous keywords and larger phrases containing the original keyword.

    Basically, we use this to determine what type of content to produce for websites and how to structure articles, stories and reports that will be listed on the search engines.

  • Step #2: Determine Keyword Competitiveness

    This is critical for success because competitive keywords usually have many site owners vying for search position. Many such site owners employ professional SEO firms, and have financial resources for unlimited content creation and link campaigns.

    For site owners with limited budgets, a really competitive keyword is virtually unrankable. It is helpful to know when to abandon an intractable keyword and focus on another.

  • Step #3: Create Quality Content Around These Keywords

    This step is required because a website is unlikely to rank for terms that don’t directly appear on the site. A site that we want to rank for unemployment insurance should have one or more detailed articles about unemployment and insurance.

    The detailed content has to be good; poor quality content will not rank highly for any significant length of time, especially in the presence of competition.

  • Step #4: Promote the Newly Created Content Tell everyone you know about new content on your site. If it is detailed, informative and useful, they'll tell others, they'll write about it and, in many cases, they'll link directly to the content. Click To Tweet
  • Step #5: Get Links and Citations for Your Web Content

    When authoritative sources in any industry are linking to [your] content and referencing the content in their own articles, Google takes notice.

  • Step #6: Track Your Website’s Ranking for Selected Keywords

    Use rank-tracking software.

  • Step #7: Audit and Evaluate Site Analytics Monthly
    Don’t neglect this last step. Knowing how people arrive at a site and what they do while they are there is invaluable information for improving search engine positioning.

This represents just a summary of the steps company owners trying to improve their site’s search engine position must implement for real search engine optimization. With the consequences of ignoring this advice ranging from weeks of wasted effort to throwing tons of money out the window, take the time to educate yourself on the proper methods to get quality leads.

By the way, if you really want to generate quality leads, this paperback book lays it all out for you. Many organizations with limited budgets do have in-house personnel that are capable of performing a significant amount of the work on their own sites given proper instruction and guidance. Check it out here http://seopub.us/?DIYSEO.

SEO Publication is a service of Applied Analytic Systems, Inc., a business services firm that provides statistical and mathematical analysis and consulting to organizations worldwide.