SEO Content Writing Service for Website Owners

SEO Content Marketing

The task of SEO content writers is to create website copy using large-volume keywords that will get ranked highly by Google and other search engines.

In our recent article Search Engine Optimized Content, we noted that many web developers create sites devoid of seo-focused content. In many cases, this includes much unrelated filler content.

Irrelevant content is inherently poor quality content. So, in addition to repelling prospects, this poor quality content can actually damage your search engine ranking. As a result, the average website will rank poorly in the search results for useful [high-volume] keywords.

Keyword-Focused Content Writing Service

To assist website owners, webmasters and website development firms, we have established a service to provide quality, white hat SEO friendly content on request. This will be well-integrated content that is very relevant to clients’ business, industry, products or service. Some clients choose to provide a list of keywords for use in articles. However, other clients want our content writers to research and develop lists of high-value, rank-able keywords on their own. Consequently, professionals in our network of content creators have experience in a large number of industries and their related fields.

SEO Content Writers Have Technical Skills

By nature, SEO is a fairly technical process. However, search engine oriented content creation also requires creativity. This involves the creative writing skill to marry search optimization with copy that influences real people. Because of this, our in-house content writers have degrees and experience in English, marketing, sales and technology.

By writing content optimizing on-page details that site owners can promote off-page [on other websites], SEO content writers produce extra value. Trained content writers produce effective content for improving your search engine positions. Also, you should not forget

Search Engine Optimized Content

SEO Optimized Content

One of the problems with our small business SEO clients is that their existing company websites frequently have content that Google will never rank highly in its results. At least, not for search phrases that will bring any significant traffic to their site. Many small business owners will create a website, or hire someone to create their website. This site will tell, generally, about their business, products or services.

Most web development firms that service small businesses do not create search engine friendly, optimized content sites. It’s not practical to do for the amount they are paid. Many don’t have the skill because it’s not what they do. Consequently, the small business now has a site that no one knows about.

Why is Optimized Content Necessary?

Search optimized content is important for multiple reasons. The most important reason is relevance. If a searcher clicks on a result and lands on a website page that provides exactly what they’re looking for, everybody wins. The search engine company has satisfied the searcher, the searcher has the useful information, and the website owner has a good lead. This lead may well become a paying customer or subscriber. Another, perhaps less obvious, reason is that a non-optimized web page will not likely rank highly [1st page]. Content needs to deliver compliant text to the search engine algorithm, while emphasizing its relevance. This is optimized content. Without it,

Link Building: Do This Not That

Link Building

How to Avoid Perilous Link Building Mistakes

Link building is an essential search engine optimization (SEO) strategy for all businesses and website owners wanting to drive search traffic to their site. It is important to understand the role of links in SEO, particularly if you are doing your own SEO.

Google and other search engines analyze inbound links to judge the quality and relevance of your website. Changes to search algorithms have affected link building strategies; low-quality links are often devalued. This can have a negative impact on search rankings. If you want to build a successful link profile for your website, avoid these dangerous mistakes that could lead to Google and Bing penalties and devaluation.

Don’t Buy Links

Link buying used to be a common SEO technique designed to gather large amounts of inbound links, particularly for new websites. Many websites achieved success by using this strategy, since search engines once analyzed the quantity of links to help determine the trustworthiness of a website. However, search algorithms have become more sophisticated. They are now able to analyze the quality and validity of inbound links. These algorithm changes have led to severe penalties for many websites that once ranked highly in search results. Google now punishes websites

Local SEO Best Practices

Open for Local Business

Local SEO is the practice of search engine optimization for businesses that serve a limited geographical area. Many business owners focus their websites exclusively on their customers and prospects. Their concerns are only about what people will see when they get to their sites. It’s a problem because most small and local businesses usually don’t have the financial resources to buy enough advertising to purchase any significant web traffic. Also, paid advertising doesn’t have the credibility that search engine traffic enjoys. This is the reason for concentrating on local SEO. However, when local SEO is important, Google becomes a de facto customer to whom business owners must try to appeal as much as their local prospects and paying customers. If Google isn’t happy, many of those people will never know that the business owner’s website even exists. A business’ website must please Google in content and structure to gain access to valuable, free traffic.

Getting Traffic Doing Local SEO

  • Content
    The two things to remember about local content are 1) searchers and 2) search terms. A local area search can be implicit or explicit.

Finding Competitor Keywords to Enhance Your Business

Competitor Keywords

Most business managers and many website developers don’t give a lot of thought to competitor keywords. One of the most useful things business owners can do to improve the performance of their website is for them to understand how their website compares to other sites in their industry and location.

Generally, in order to achieve and maintain a competitive advantage in your target market, you, as a business owner, must have a thorough knowledge of your competition. A full competitive analyses can help you understand how your customers and potential customers view the market and to identify your competitor’s strengths and weaknesses. This will give you a good position from which to develop effective strategies for competitive marketing to the best prospects in your target market. Competitor keywords are one piece of the analysis puzzle.