One of the problems with our small business SEO clients is that their existing company websites frequently have content that Google will never rank highly in its results. At least, not for search phrases that will bring any significant traffic to their site. Many small business owners will create a website, or hire someone to… Read More »
One of the most useful things business owners can do to improve the performance of their website is for them to know how their site compares to other sites in their industry and location. Any business who offers a product or a service similar to yours within the same geographic region is considered a direct competitor. The websites business owners and managers need to research and understand, are their direct competitors and affiliated organizations.
The Role of Keyword Research in SEO Keyword research is the main component of SEO and all marketing activities online. No matter what kind of an online business, no matter what niche you’re in, if you know how to do keyword research, you have an essential skill for Internet marketing. That includes search engine optimization.… Read More »