The task of SEO content writers is to create website copy using large-volume keywords that will get ranked highly by Google and other search engines. In our recent article Search Engine Optimized Content, we noted that many web developers create sites devoid of seo-focused content. In many cases, this includes much unrelated filler content. Irrelevant… Read More »
Local SEO is the practice of search engine optimization for businesses that serve a limited geographical area. Many business owners focus their websites exclusively on their customers and prospects. Their concerns are only about what people will see when they get to their sites. It’s a problem because most small and local businesses usually don’t… Read More »
One of the most useful things business owners can do to improve the performance of their website is for them to know how their site compares to other sites in their industry and location. Any business who offers a product or a service similar to yours within the same geographic region is considered a direct competitor. The websites business owners and managers need to research and understand, are their direct competitors and affiliated organizations.