Author Archives: CE Wyatt

Search Engine Optimized Content

SEO Optimized Content

One of the problems with our small business SEO clients is that their existing company websites frequently have content that Google will never rank highly in its results. At least, not for search phrases that will bring any significant traffic to their site. Many small business owners will create a website, or hire someone to create their website. This site will tell, generally, about their business, products or services.

Most web development firms that service small businesses do not create search engine friendly, optimized content sites. It’s not practical to do for the amount they are paid. Many don’t have the skill because it’s not what they do. Consequently, the small business now has a site that no one knows about.

Why is Optimized Content Necessary?

Search optimized content is important for multiple reasons. The most important reason is relevance. If a searcher clicks on a result and lands on a website page that provides exactly what they’re looking for, everybody wins. The search engine company has satisfied the searcher, the searcher has the useful information, and the website owner has a good lead. This lead may well become a paying customer or subscriber. Another, perhaps less obvious, reason is that a non-optimized web page will not likely rank highly [1st page]. Content needs to deliver compliant text to the search engine algorithm, while emphasizing its relevance. This is optimized content. Without it,

Local SEO Best Practices

Open for Local Business

Local SEO is the practice of search engine optimization for businesses that serve a limited geographical area. Many business owners focus their websites exclusively on their customers and prospects. Their concerns are only about what people will see when they get to their sites. It’s a problem because most small and local businesses usually don’t have the financial resources to buy enough advertising to purchase any significant web traffic. Also, paid advertising doesn’t have the credibility that search engine traffic enjoys. This is the reason for concentrating on local SEO. However, when local SEO is important, Google becomes a de facto customer to whom business owners must try to appeal as much as their local prospects and paying customers. If Google isn’t happy, many of those people will never know that the business owner’s website even exists. A business’ website must please Google in content and structure to gain access to valuable, free traffic.

Getting Traffic Doing Local SEO

  • Content
    The two things to remember about local content are 1) searchers and 2) search terms. A local area search can be implicit or explicit.